Three Tips for Better Job Ads

Writing job ads can be a difficult project, but it doesn’t have to be. After all, you want a new employee, and a potential employee definitely wants a job. The job ad is supposed to be the bridge between employer and employee, but more often than not, it can act as a closed door to quite a lot of hard working, talented people. The reason for this isn’t always the person writing the job ad, but there are a few things you can do to help build better bridges between you and your next star employee.

1. Be clear

“We have a position open, that requires some experience, and a degree that comes from a university!” If this is starting to sound like the job posting that you are writing, then you’re not helping anyone. Being clear about what you are looking for can help make sure that you aren’t getting overwhelmed by potential applicants, and it helps you make sure that you know exactly what you are looking for in a candidate.

2. Be realistic

That being said, you may not get your 10 of 10, perfect match of a candidate. If you’re looking for a programmer with ten years of experience who is an expert communicator and can sing, dance, and juggle, then you are setting yourself up for disappointment. Along with being clear in your requirements, you should also be aware of which parts of the job are potential compromises. Maybe a convincing cover letter or a good degree can make up for some missing experience. Maybe the experience is important, but it outweighs an education. Either way, it is important to know the difference between the ideal candidate and the real one who will get the job done.

3. Be honest

Your job posting should tell a potential candidate something about the company. If your company culture is easy-going and laid back, have a more relaxed tone. If you generally keep things fairly professional, write in a way that reflects that company culture. Above all, be honest about your company, and don’t try to convince a potential employee that your company is something it isn’t. Any good candidate will immediately see through the trick, and you’ll lose that person to another place.

These three pieces of advice can’t guarantee a perfect job candidate every time, but they can help your company get better candidates which can turn into better employees. If you want more information, feel free to contact us. We’d like to hear from you.