4 Tips for Communicating with Potential Candidates

As with most human interactions, clear communication is one of the most important components of a successful outcome.  When it comes to matching the right individual with the right position, it benefits all interested parties including the recruiter, to communicate with others, both clearly and concisely.  In this article, we will discuss four components of communication that will help facilitate a thorough understanding between company recruiters and prospective employment candidates.

Convey a Positive Tone

Setting a positive tone throughout all communication avenues ranging from crafting the job placement advertisement, all the way through to notifying candidates of their acceptance or rejection is vitally important.   A positive attitude on the company recruiter’s part portrays professionalism, objectivity, and will most likely attract and retain more interest from candidates throughout the entire employment process.  Even the process of informing a prospective employee they are not the right fit for a particular position can be phrased in such a way as to leave a rejected candidate feeling their time was still valued and appreciated. Phrasing a rejection message in a positive tone allows recruiters a chance to potentially make a match between the rejected candidate with another position at a later date.

Uphold Honesty

It is always important to maintain honesty with prospective candidates.  Being honest about employment expectations can help candidates determine if the position is a good match for them.  If the company wants the employee to only work weekends, be upfront with potential candidates about that expectation.  If a candidate says they are looking for a position where they can work at least 30 hours per week, don’t feign ignorance when you know the position only provides 15 hours a week.  Being honest and forthright about the expectations of all interested parties saves time and effort on everyone’s part.

Prompt and Thorough Communication

No prospective employee likes to be kept in the dark when it comes to a particular employer’s hiring process.  Communicating the entire hiring process up front, allows candidates to understand the process and properly prepare for it as well.  If an employer always wants at least two interviews and/or requires all candidates to complete some form of employment test, let candidates know that will be expected of them.  Be prompt in letting potential candidates know if there is a delay in the hiring process and even if they have been rejected.  Forcing someone to wait weeks for a simple “no”, leaves a bad impression.  Many candidates will never again apply for a position with a particular company because of the negative experience of their last interaction with them.

Rejection Diplomacy

If a potential candidate had enough of the qualities an employer was looking for to select them for an interview, then certainly that candidate is worthy enough for a respectful, timely rejection.  Keeping the rejection process timely and conveying a positive tone in whatever communication vehicle a company decides to employ, allows candidates to maintain their positive impression of the company and about themselves.  Not only is this important to maintaining a good business reputation throughout the community, as mentioned previously, just because a candidate was not a good fit for one particular position doesn’t mean they won’t be the perfect match for another position at a later date.


Perhaps effective communication between companies and prospective employees is best summed up by the phrase, “treat others as you would like to be treated”.  Positive, professional, prompt communication with a nod toward diplomacy, is a winning strategy for any company.

If you would like more tips on how companies can utilize effective communication tools to enhance their corporate image and attract the best employment candidates, please contact us.